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is the first comprehensive publication of a massive
During this period
front flyleaf expertly replaced with matching paper
thinking about
Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) is the first comprehensive publicationPrentice Hall, 1954. Includes detailed instructions re photoengraving, lithography, gravure, layouts, color separations, etc. Ex library, edge worn, good, 216 pages. Summary: The Technique of Advertising Production (Second Edition, 1954), by Thomas Blaine Stanley, is a comprehensive mid century manual that serves as a bridge between the "golden age" of print advertising and the burgeoning era of modern mass media. Published by Prentice Hall, it was
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