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They keep a blue head
a sinister creature lures the kids' mom through a door in the basement
Continuing in the same light
First designed during the fuel rationing of the fifties
Business To Business Marketing 9781419713736 They keep a blue headThe way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers' expectations have changed. But despite this, the fundamentals of business to business marketing have remained constant: Today's corporate decision makers still need to know who you are, what you do and why you matter to them. In Business to business marketing, Mark Eardley and Charlie Stewart review