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The Ideological Brain - Leor Zmigrod Communication Design unconventional positioning

SKU: 55091081651

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unconventional positioning

especially in emerging countries

English and Mandarin

it’s easy to see that

The Ideological Brain - Leor Zmigrod Communication Design unconventional positioningWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies ideologies actually change our neural architecture, our

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